Good food, Good life : a responsible approach
Nestle marketing strategy focus our energy and resources where we can make a difference by unleashing the power of food to improve the lives of people and pets, best preserve the environment and create value for our people. shareholders and our other stakeholders. Offering good products, both for consumers and for the planet, is essential and constitutes the future of our business. This allows us to be a force for good. Accordingly, we:
put our 150+ years of nutrition, health and wellness expertise to work for people, families and pets, so they can live happier, healthier lives;
put our 150+ years of nutrition, health and wellness expertise to work for people, families and pets, so they can live happier, healthier lives;
provide affordable, safe and high-quality food to consumers at all income levels, leveraging our long-standing global presence;puma marketing strategy
meet the needs of today's consumers with products that are healthy, delicious, convenient, time-saving, and environmentally friendly;
we strive to package and deliver our products using safe and environmentally conscious methods;
pioneer in the fields of nutritional science and culinary excellence, with world-class innovations reflecting our creativity, our ability to innovate and our knowledge of consumers;
improve our food systems and offer more choices of plant-based foods and beverages to be consumers' preferred brand as they diversify their diets;
we are committed to achieving ambitious sustainability goals to advance the health of our planet, drive societal progress, and promote healthy and sustainable food systems.
Our long-term value creation model is based on balanced revenue and earnings growth and improved return on capital. We create value based on three strategic pillars:
growth supported by continuous innovation;
operational efficiency;
allocation of resources and capital with rigor according to clear priorities, in particular through acquisitions and divestitures.
Generate sustained organic sales growth
We maintain a diversified portfolio, both in terms of regions and categories. Our agility to navigate changing environments and our ability to cultivate our global, regional and local brands contribute to long-term financial performance. Our goal is to sustain mid-single-digit organic growth through rapid innovation, market share gains and portfolio management.
Operate more efficiently
We are pursuing our growth objectives through rigorous cost management, improving our operational efficiency at all levels. Combined with sales growth, this approach allows us to free up resources to reinvest in product innovation, brand building, digital transformation and sustainability initiatives, while creating value for our shareholders. Internal efficiency projects allow us to free up resources for investment by optimizing our skills and improving the efficiency and speed of our organization. also read pepsi marketing strategy.
Allocate capital prudently
Our priorities are to invest in the long-term growth and development of our business, while increasing shareholder returns and creating shared value. Nestlé applies a value creation model that balances growth in earnings per share, competitive returns for shareholders, flexibility for external growth and access to capital markets. We will continue our investments to drive brand development, innovation, digital transformation and sustainability.